EDN: ZQCZHP
Authors:
ALIBEKOVA Elsa Rustamovna, SHNAIDER Olga Vladimirovna
Abstract.
At the present stage of development, investment analysis is an important tool for assessing the potential of investments and making informed decisions on the allocation of capital. With the growth of globalization and the development of technology, the requirements for investment analysis are also changing, and new trends are emerging that must be considered when assessing the investment attractiveness of a region. The relevance of the topic is due to several factors. Firstly, investment analysis allows you to assess the potential and effectiveness of investments in a certain region. When deciding to invest, investors and entrepreneurs must consider various factors such as the economic, political, social and technological conditions of the region. Investment analysis helps determine how attractive investments will be in a given region, based on an analysis of its economic potential, infrastructure, market accessibility and other factors. Secondly, the investment attractiveness of the region is a key factor for attracting investment and developing the local economy. Regions that have high investment attractiveness usually attract more investment, which contributes to the development of enterprises, the creation of new jobs and the improvement of the living standards of the population. In addition, investments can stimulate innovation, technological progress and increase the region's competitiveness in the global market. This helps regions develop development strategies, attract investment and increase their competitiveness. Thus, the relevance of the topic is due to the need to make informed decisions about investment, development of the local economy and increasing the competitiveness of the region. The article examines the basic concepts of investment analysis and presents the results of an analysis of the investment potential of the Vologda region, carried out using the RAEX – Analytics methodology. Nine private potentials were analyzed, on the basis of which the value of the total investment potential of the region was determined. The research methodology is based on general scientific and fundamental provisions and principles of economic theory. A systematic approach and a set of methods are used to ensure its implementation, namely: logical generalization, analysis and comparison – to determine the essence and conceptual foundations of the investment analysis of the region; economic and statistical methods – for processing statistical data when assessing the investment attractiveness of the region.
Keywords:
investments, regional aspect, investment analysis, investment attractiveness of the region
