EDN: QMBNRC
Authors:
SUSLOV Sergey Alexandrovich, RADOSTINA Valeria Sergeevna
Abstract.
The article is a study devoted to modern trends in the development of the beauty industry, including the main directions and conditions for its development. The study substantiates the role of the beauty industry in the economy, identifies features and development prospects. The methodological basis was the fundamental methods of research: analysis, synthesis and modeling methods. Particular attention is paid to the use of the IDEF0 notation to describe business processes. In the course of the analysis, the state of the market was analyzed, the features and current trends in the development of beauty industry organizations based on the use of the latest technologies were identified. It was revealed that the share of the provision of hairdressing services in the total volume of household services provided to the population is constantly increasing. However, during the epidemic of coronovirus infection in 2020, the share of these services has sharply decreased. This circumstance required additional measures to support the beauty industry from the state. Also in this industry there is an increasing competitiveness, which indicates a favorable economic climate in the country. The proposed measures for informatization with a description of improved standard processes in the IDEF0 notation proved that in modern conditions the use of information and digital technologies is an important factor in further development.
Keywords:
beauty industry, development factors, modern trends, service market, features, improvement, optimization, business processes
