EDN: KJEDBN
DOI: https://doi.org/10.65891/2949-1983-2024-20-3-20-22
Authors:
NIKIFOROV Vladimir Aleksandrovich (Financial University under the Government of the Russian Federation, St. Petersburg Branch)
SCHEPELEVA Olga Petrovna (Financial University under the Government of the Russian Federation, St. Petersburg Branch)
Abstract.
The relevance of the study is due to the fact that domestic tourism may become one of the drivers of the Russian economy. For the active development of domestic tourism, it is necessary to widely inform the population about the possibilities of Russian tourism, to get acquainted with the sights of our country. Wide information of the Russian population is possible through certain digital tools. One of these tools is the development of a cross-platform mobile application in order to popularize domestic tourism in Russia and provide appropriate services. The article discusses the mechanism of the HomeTravel cross-platform mobile application, this mobile application will improve the information of both Russian and foreign users about domestic tourism in Russia by replenishing the database of unique places in the application; attracting guides to the application to create tours and tourist places; marketing campaigns on social networks. The mobile application should work with the constant addition of new functionality to the mobile application, which allows to improve the user experience and will help attract more potential users. The hypothesis of the study was determined by the review and analysis of the HomeTravel mobile application as an effective tool for promoting domestic tourism in Russia. The purpose of the research is due to the popularization of domestic tourism in Russia and the provision of relevant services through the creation of a cross-platform mobile application.
Keywords:
domestic tourism, development driver, tools, infrastructure, mobile application, travel services
