EDN: CKUAMX
Authors:
ILICHEVA Olga Valerievna, KALIN Alexander Sergeevich
Abstract.
The article presents the proposed algorithm for agricultural organizations entering international markets, measures to develop a marketing strategy, conduct advertising campaigns, their comparative characteristics are presented and the effectiveness of these measures is calculated. The relevance of the work is due to the fact that the state of the food market and the issues of ensuring the food security of the country have been and remain the most urgent problems for public authorities. The most important condition for solving this problem is the formation of an effective mechanism for state regulation of foreign trade in food products and agricultural raw materials, the study of which is currently particularly relevant in connection with the integration of Russia into the world economy, as well as the sanctions imposed by foreign countries. When studying the problem, the following methods were used: analytical, systematic, historical, comparative-analytical, monographic. The main directions for the organization and modernization of advertising campaigns in order to improve the trading activities of agricultural organizations are proposed, their effectiveness is proved.
Keywords:
foreign trade, foreign economic activity, foreign trade activity, operations, communications, government regulation, agriculture, import, export, cooperation, advertising, marketing, marketing strategy
